This interesting book tries to describe how little things turn into large trends. He writes how Hush Puppy shoes went from almost disappearing into a fashion statement, the success of Sesame Street and Blues Clues and even why Paul Revere was so successful in rousing the militia during his midnight ride.
It gives me a lot to think about. I think advertisers and marketers have been trying to jump start trends for their clients. If you have been blogging for a while maybe you have been contacted by companies who try and get you to pimp various products in exchange for merchandise. I don’t know about you but don’t you get tired of being marketed to, manipulated, and spun? I am not saying that taking the stuff is a bad thing. I have taken free books and reviewed them (and have disclosed that they were free) but I haven’t taken the bait yet on pimping an insurance agency in exchange for free quotes (has anybody out there paid for an insurance quote? Ever, in the history of the world), or a bag of biblical survival seeds to use when O and his evil minions turn us over to the Taliban.
Anyway, interesting book. I give it three stars out of four.
I will have to tell hubby about this one. He likes this type of stuff. LOL @ your last statement. Did you know back last year (forgot when it went into effect)that all bloggers must by law now disclose if they were given free merchandise they are blogging about (like books)? I rarely now even ask for ARC mainly because I seldom like the books and always hate to write reviews on books I didnt care for.
You must read quite a lot. I enjoy your reviews.