“What the Dog Saw” by Malcolm Gladwell is an interesting compedium of articles that look at common things in depth and often with a different point of view. They sometimes cover phenomena that have counterintuitive explanations. If you are reader of the New Yorker magazine you may have already read some of the articles. He has a talent for making some of the most mundane subjects interesting. For example he describes why we have many varieties of mustard but only one taste of ketchup and the role of hair dye in American post World War 2 history. Gladwell writes about people who are trying to solve the homelessness instead of managing the problem and why most people don’t like how that could be done.

This is a very well written and researched book and a pleasure to read and very thought provoking book. Malcolm Gladwell has a smooth and flowing writing style. I give it four stars out of five.